“Until you have a purpose and clear direction of your life (business) you would only be building a fake BRAND” – Bernard Kelvin Clive

Branding and more precisely personal branding has become a buzz word tossed about every now and then by lots of people.

As much as I’m an advocate for branding (personal branding), I strongly believe that not everyone should BRAND…. Ask me WHY?

To begin with, the point is, the reason why you do what you do is the most important question that must honestly be answered before starting out.

Here are some reasons why you shouldn’t brand.

–          You have no specific purpose for your life and business

–          You don t know much about yourself: strengths and weakness

–          You don’t have any added skills

–          You want to do it because everyone is doing so

–          You want to be famous

–          You want to prove  a point, that you too can brand

Anyone who starts branding based on the reasons stated will be on the verge of failure eventually. In the sight of men, you may be celebrated as successful per you brand, but because it was hooked to a bad reason, not built with a clear sense of purpose and direction


Finally, before you brand, get some education – your ‘why and how’ if not, don’t brand!

Remember at the end of life you will give an account of your life to the Almighty God – giver of life, do the master’s will, live to please Him!

Go make your brand count!!


The Author:

Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle EntrepreneurAmazon bestselling author of twenty-five published books.

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