The Deputy British High Commission in Chennai, India has launched a campaign dubbed ‘She Leads’ to empower women with leadership skills and identifying those with leadership potential.
The program was launched on Friday.
The campaign will see the Commission partner with a local NGO, Women of Worth (WOW) and the Madras Chamber of Commerce and Industry (MCCI) to organize young females through social media.
It will shortlist 10 women between the ages of 18 and 24 through a social media contest and hone their leadership skills through various training programmes.
Deputy Head of Mission of the British High Commission, Chennai, Tammy Sandhu said the selected candidates will be invited to motivational and leadership programmes of renowned speakers from India and the United Kingdom to help them emerge as next generation leaders.
“They will also have access to events organised by the Commission and Chevening scholarship. We’ll keep in touch with the candidates even after the completion of the project,” she said.
WOW will take the campaign to educational institutions including schools and hold events for college students.
Young women will be encouraged to take part in the online contest on what it means to be a leader via: sheleadschange.in.
MCCI’s secretary general K.Saraswathi and WOW’s director of partnerships Fenny Kanagaraj also spoke.