Making a business presentation can be a daunting task for many marketing officers and top business leaders who very often are expected to ‘sell’ their products and brands to potential clients.

Many authors have tried to spell out a number of things you need to do to ensure you have a great presentation and wow you potential clients but here are some nuggets from Zimbabwean billionaire and executive chairman of diversified international telecommunications group Econet Wireless, Strive Masiyiwa to help you nail that presentation you are getting worried about.


Presentation is a key part of the skill of selling something. Study how to make the best presentations. You must be equipped with the latest tools of quality presentation of your day. When you have prepared the presentation, go through and practice it together carefully with your team (if you’re presenting with others). Even if you’re going alone, the more you practice, the more confident you will be.


If we’re going to make a presentation, I don’t want anyone in the team who was not involved in putting it together and practicing beforehand. If a person arrives late to the meeting, I will not let them into the presentation with me. It’s not something to be repeated. You must arrive at a presentation early. And don’t waste other people’s time.


The place where you run your business must be well presented, even if it is a small tuck shop. Invest continually in the presentation of your business. It must speak to the customer as professional and efficient. These things matter to customers. Keep the place clean and inviting.


You must understand fully what is asked for. Seemingly small details make the difference between success and failure!


You need all the skills you’ve honed in selling since childhood.


If you’re going to play in the big leagues you must go the extra mile. Don’t settle for mediocrity!


Always present your work with passion and excellence.


Comments are closed.