Bernard Koku Avle is a famous Ghanaian media personality and host of Citi FM’s Breakfast Show. He also serves as the director of News at Citi FM and was recently adjudged one of Ghana’s 20 most influential business leaders under age 40 by the Business World Magazine.

On Sunday May 21, 2016, he was hosted on the 3rd quarterly Role Model Africa Corporate Dialogue platform held in Accra where he shared key principles and presented fresh perspectives on “Projecting New Frontiers in Media and Entertainment to Sustain the African Business“. He also shared some priceless information about himself and his work as a journalist with over a decade’s experience in both junior and senior radio broadcasting and management positions.

Here are 15 points Leaders GH extracted from his interaction.


1. My family is very dear to me; it inspires me.

2. I started hosting the Citi Breakfast show at the age of 24.

3. I have a strong spiritual life.

4. Christ is the centre of all I do.

5. I enjoy listening to Bright Simmons.

6. I believe the public must reward excellence and punish mediocrity.

7. I believe the public visionary people should be owners of media houses

8. I am mentored by people by reading their books

9. To survive on a job, you need to be passionate. It is a mixture of passion and other core values

10. I have been assisted by strong mentors

11. When I started radio, I wanted to be like Komla Dumor, I admired him.

12. I am very fulfilled in what I do.

13. I believe I am doing what God expects me to do

14. If I wasn’t being paid for what I do, i would have still done it because enjoy interviewing people.

15. I am a first class economics student from the University of Ghana.



Role Model Africa is a quarterly dialogue session with renowned individuals who have excelled various fields of endeavour and is organized by Invents.

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